Oculus App Content – A New Place For Independent Developers

We’re all familiar with the process when it is to the Oculus Storefront and its strict curation. This is what ensures the quality of games and experiences top-quality and stops low-quality apps from falling into the gaps. This makes it harder for independent developers to release their VR content on Oculus.

Oculus has launched the “App Lab” as a method to address this issue. It lets independent developers publish their VR content on an official location without having to undergo the rigorous curation of the Oculus Storefront. The App Lab is similar to the normal Oculus storefront in that you can browse and install apps in the same manner you would on a traditional virtual storefront, but it’s not as curation-driven.

If your app is successful in the App Lab it may be promoted to the Oculus Storefront and will get more visibility and be seen by a wider range of users. This is not just based on the number of downloads, but also on retention metrics, long term profit, the development teams and so on.

App Lab is a fantastic way to experience the full variety of Oculus Quest applications. There are plenty of interesting games and experiences waiting to be found, including well-known non-games like Tilt Brush, which turns your headset into a virtual art studio. Quill Theater is a cool VR media app that showcases amazing 6DoF animations and movies made by the community.

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